Built it. Broke it. Fixed it. Now let's scale yours.

Every scale-up is unique. The mistakes aren't. I've made them all — 12 years as CEO, pricing, unit economics, M&A, fundraising. Not read about it. Not advised on it. Did it.

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12
yrs as CEO
€10M
ARR reached
9
countries opened
2
exits closed

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You're at a turning point

These three moments define what comes next. Better play them with someone who's been there.

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Unlock your next growth stage

You have the product, the team, the first millions in ARR. But going from 3 to 10M is a different game. You need rock-solid unit economics and a model that actually scales.

Find your growth levers →
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Capture the real value of your product

Most SaaS companies leave 30-50% of revenue on the table because of mispriced plans. Restructuring your pricing model is often the fastest and most profitable lever.

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Prepare a game-changing deal

Fundraise, acquisition, exit — each deal has its playbook. I've closed 2 M&A deals and coached dozens of founders. Let's build a case that convinces.

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The playbooks that took Sortlist from 0 to €10M ARR.

Every week, one actionable strategy — pricing, growth, M&A — straight to your inbox.

Your next growth stage starts here.

30 minutes to map your growth levers. Free. No strings attached.

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