Thibaut Vanderhofstadt
In 2011, I co-founded a B2B marketplace. Two founders. Zero clients. Zero revenue. Twelve years later: 100+ people, 9 markets, €10M ARR, 2 acquisitions closed.
In between: 3 business model pivots, a pricing structure we broke and rebuilt, sleepless nights over unit economics, M&A negotiations where every comma mattered, and a hundred $100K+ decisions made with too little information.
Today, I put those 12 years to work for founders living exactly what I lived. No slides. No theory. We start from your numbers, find what's blocking you, and act.
12 years in fast-forward
Co-founded Sortlist — B2B marketplace for agencies
First fundraise — Seed round
Pivoted from commission to SaaS model
International expansion — Belgium → France, Netherlands
First M&A — Acquisition in Germany
Deloitte Fast 50 — Top 50 tech companies Belgium
9 countries, 100+ team members, €8M ARR
Second M&A — Market consolidation
Transition — From CEO to advisor
Launched MetSaaS — Fractional consulting
One strategy per week. Battle-tested.
Pricing, unit economics, M&A, growth — the lessons I wish I'd had when I was in your seat. Every Wednesday, in 5 minutes.