No theory. Lessons paid for in cash over 11 years as CEO. With the real numbers.
Nine out of ten tech founders I meet have the same pattern — a demo that wows and a sales cycle that drags. Here's what I've learned about accelerating a business that can't yet be accelerated.
Read →In September 2021, we closed a €11M Series B. Five months later, we'd hired 50 people. A year after that, we were restructuring. Here's what I should have done differently.
Read →We migrated all subscribers to a new pricing model. We lost €150k MRR in days. One quarter later, growth was back. Here's why it was the right call.
Read →+40% growth on €400k ARR = €13k/month in new revenue. Nice momentum. But does it fund a team? Here's the metric that replaces growth rate.
Read →In 2019, Deloitte Fast 50 ranked us at +2289% growth. Three years later, the press was writing about how we nearly crashed. Here are the decisions I'd make differently.
Read →We'd raised €11M. We were hiring fast. Growth looked fine. Meanwhile, our pricing model was bleeding us dry. Here's how we found out — and the repricing that saved the company.
Read →"My churn is exploding" — "My pricing doesn't hold" — "I don't know how to value my company". That kind of problem. With the solution I wish I'd had when I was in your seat. 5-min read.