The problem isn't lack of work. It's lack of clarity.
4 formats. Short. Results-oriented. Built by a founder who managed a €10M P&L — not a firm that bills by the hour.
P&L Surgery Sprint
You know something's off in your numbers — but you can't see what. In 4-6 weeks, we open the hood: where the money goes, why the model doesn't scale, and how to fix it.
This is for you if:
- → Your ARR has been flat for 2+ quarters
- → You don't know which customers are profitable
- → Your pricing hasn't changed since early-stage
- ✓ CAC, LTV, payback period diagnostic — the real numbers
- ✓ Pricing restructured around perceived value
- ✓ Cohort analysis and churn leak identification
- ✓ 90-day action plan with 3 priority levers
SaaS-ification & AI Value Unlock
Your team is doing manually what an AI agent does in 10 seconds. Every month, that's tens of thousands in wasted time. We find the 3 quick wins and implement them.
This is for you if:
- → Your team copy-pastes 2 hours a day
- → You have 5+ tools that don't talk to each other
- → Your ops costs are growing faster than revenue
- ✓ Map high-cost manual processes
- ✓ 3 high-ROI AI use cases — implemented, not on a slide
- ✓ Before/after impact measurement
- ✓ Team training so it sticks
Fundraising & M&A Prep
A mediocre pitch deck kills your valuation. A rough financial model scares away serious investors. I've led 3 M&A deals — two as acquiring CEO, one as co-founder of the target. Let's build a case that holds up.
This is for you if:
- → You're preparing a round in the next 6 months
- → An acquirer approached you and you don't know how to respond
- → Your current valuation doesn't reflect your potential
- ✓ Equity story that makes investors want in
- ✓ Financial model that analysts respect
- ✓ Due diligence prepped upfront — zero surprises
- ✓ Negotiation and term sheet coaching
Fractional CRO / Board Advisor
You're making $100K decisions with nobody to challenge you. A senior sparring partner who's managed a €10M P&L — not a consultant who says yes to everything.
This is for you if:
- → You're the only one making strategic decisions
- → Your board doesn't challenge enough (or challenges wrong)
- → You need a senior perspective without hiring a C-level
- ✓ Bi-monthly strategic committee — decisions, not meetings
- ✓ KPI review with the metrics that actually matter
- ✓ Direct Slack/WhatsApp access — hours, not days
- ✓ Expert network activated when you need it
FAQ
How much does it cost?
Depends on scope. We cover it during the free diagnostic — 30 minutes, and you'll know exactly what's involved. No generic price list because every situation is different.
Do you work with early-stage startups?
My work is calibrated for post-funding founders (Seed+) with product-market fit. Pre-seed? Start with the newsletter — one concrete strategy per week, free.
What's the engagement duration?
P&L Surgery Sprint: 4-6 weeks. Fractional CRO: 3-month minimum. Other formats adapt to the project. No annual lock-in. If it's not working, we stop.
Do you replace my team?
Never. I work with your team, not instead of it. The goal is to make them autonomous, not create dependency. A good consultant makes themselves unnecessary.
Every Wednesday: one founder problem. One tested solution.
"My churn is exploding" — "My pricing doesn't hold" — "I don't know how to value my company". That kind of problem. With the solution I wish I'd had when I was in your seat. 5-min read.